Brightcove has revealed a new service for delivering broadcast-quality Internet TV. Extending their Internet TV platform, the new service, Brightcove Show, will give content publishers the ability to deliver instant-on, broadcast-quality streaming video to their viewers.

Brightcove Show takes advantage of new advances in the Adobe Flash Player technology, high-quality video encoding, and content delivery acceleration technology from BitTorrent, to enable full-screen video playback of broadcast- quality content streamed through the Internet.

The new service promises to offer new monetisation opportunities for content publishers with players that support new conventions for incorporating sponsorship messages, mid-roll video and interactive advertising into the long-form video and full-screen viewing experience.

Brightcove Show is available now through a pilot programme to selected customers. The company said they plan to launch the product for general release in 2008.

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