An Internet Video Report for IPTV Service Providers from MRG has investigated how IPTV can leverage both professionally-developed and user-generated video content to reduce churn and generate revenue.

“We've found that using Internet Video is a tremendous opportunity if it's tailored around the IPTV operator's local market,” states Len Feldman, Director of IPTV Analysis for MRG. “Internet Video, if brought onto a managed network with superb search and display, can be a significant added-value for the IPTV operator.”

Since one of the key disadvantages about Internet Video like YouTube is its low production or content quality, an IPTV operator can offer richer and more personalised or localised versions on a managed network that shows strikingly better visuals and content quality.

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