Nokia has unveiled a new online music store and a global gaming service as it takes on US rival Apple with its iTunes and iPhone.

Nokia sells more than one third of the world’s mobile phones, and is looking for new sources of revenue from services and content as the industry matures and voice prices continue a decline. Nokia said it would roll out its own music store in key European markets later this year, with songs selling for E1 each with a monthly subscription for PC streaming for E10.

Nokia’s own gaming service will start in November. The cost of games, when full versions are purchased, will start at E6.

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