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Video on Demand |
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VOD TV Guide deployed December 2001 - January 2002 |
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Early October
TV Guide InteractiveSM, an on-screen, digital cable Interactive Program Guide
from Gemstar-TV Guide International, Inc and SeaChange International, Inc
completed what they say is the first fully integrated Video-On-Demand (VOD)
solution.
The solution will run with the TV Guide Interactive-developed VOD Guide for
cable television operators running Motorola's digital cable platform. Having
recently completed validation testing with Motorola, the integrated solution
will launch in select markets this Autumn served by Comcast Cable Communications,
the USA's third-largest cable company.
"This integrated solution is an important next step in our VOD rollout strategy
to be in front of two million homes by year-end," said Mark Hess, Vice President
of Digital Services for Comcast. "In the long-term, it will help us meet our
goals as a new products leader by providing greater flexibility to introduce
a variety of interactive applications on the DCT-2000 box."
TV Guide Interactive is the most widely deployed Interactive Program Guide
(IPG) in North America. The new VOD Guide, integrated into the TV Guide Interactive
IPG, enables subscribers to navigate, preview, select and buy video-on-demand
movies through a familiar, consistent interface. The VOD Guide offers many
features, including integrated parental and purchase control, flexible menu
systems, and playback control features - pause, fast-forward and rewind -
for
video-on-demand movies.
SeaChange's Interactive Television System leverages an open system architecture
for its digital video server technology and sophisticated Command Centre software,
which streamlines the practical operation of VOD services and ancillary interactive
television applications. The SeaChange iTV System is deployed in North America,
Europe and Asia.
"With the completion of this initial VOD Guide, we have reached a major milestone
in enabling our MSO customers to deploy a fully functional video-on-demand
service to subscribers," said Todd Walker, Senior Vice President and General
Manager, TV Guide Interactive. "We look forward to our first customer deployments
with Comcast and others in the coming weeks."
"SeaChange and TV Guide Interactive now offer a combined VOD and IPG solution,
enhancing the appeal of Motorola set-tops with an on-demand revenue opportunity,"
adds Yvette Gordon, Vice President of interactive technologies, SeaChange
International. "The synergy is immediately beneficial for the cable operators
already collaborating with SeaChange and TV Guide to launch interactive television
service."