ATV Page

Interactive Television
April/May 2001

Interactive is the future of television - arriving now on a screen near you are a panopoly of versions battling it out to gain market share and establish de-facto standards. But the programmers, developers and advertisers are clamouring for an open standard that will allow one creation and multiple delivery. How to make the service pay, interactive advertising, what services will make money, hidden benefits and clitches, and market projections are all covered.

During April advanced-television.com will posting a series of articles, including an overview of the issues above. Mew features currently available include:

Introduction:

Standards battle underway by Tony Morbin

Articles:

Tomorrow's viewers need opt-in advertising by S Perry and A Curry

The (UK) Interactive Forum - what is it? by Joy Taylor

iTV in America - the same only different by Noel Meyer

webRIOT breaks new Ground in Interactive TV by Spiderdance

Making Broadband pay by Portal

Hamilton delivers local news on WebTV by Noel Meyer

Interviews:

Richard Cross, NDS

Catherine Warren, Chief Operating Officer, BlueZone.net

Regis Saint Girons, Managing Director OpenTV

Kevin Morrison Managing Director International, RespondTV

Richard Cross, VP interactive Television, NDS

Reports:

UK leads US in interactive TV acceptance by Pace Microtechnology

Marketers fall behind in interactive television by BMPtvi



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Archive: more than 200 features!