CASBAA Convention - Programme 2004

09:30 - Official Opening
Speaker: Marcel Fenez, Chairman, CASBAA;
Asia Pacific Leader, Entertainment & Media Practice, PricewaterhouseCoopers

09:35 - Opening Address
Speaker: John Tsang, Secretary for Commerce, Industry and Technology, HKSAR

09:45 - International Keynote
Content creators now have a variety of pay-TV distribution opportunities, especially as companies start segmenting their offerings. So what's in store for Asia from one of the world's most established entertainment companies?
Speaker: Michael Grindon, President, Sony Pictures Television International (US)

10:10 - In Conversation: Al Jazeera Goes Global
The Managing Director of Middle East TV news network Al Jazeera discusses the business case for niche news television services and how they are building audiences throughout the world.
Speaker: Wadah Khanfar, Managing Director, Al Jazeera (Qatar) (Invited)

10:35 - Keynote Address
In a decade of tremendous growth, Asia’s cable and satellite market has driven economic growth, stimulated creativity and shaped consumerism. What can the industry expect next, and how can we take advantage of the opportunities?
Speaker: Michelle Guthrie, CEO, STAR

11:30 - Session 1: Piracy – Another Billion Dollars Burned!
The Theft Busters from the pay-TV and broadband industries unveil the latest pay-TV piracy estimates, and offer tips for the ongoing battle.
Speaker: Simon Dewhurst, Head of Media Investment Banking, CLSA Asia Pacific Markets
Panel: Francis Chang, Chair, CASBAA Legal & Anti-Piracy; VP, Legal & Business Affairs, STAR Group
Avigail Gutman, NDS (Israel)
David Dea, President/CEO, Taiwan Broadband Communications (Taiwan)

12:45 - Luncheon: Mother India & Her Pay-TV Progeny
India has a growing economy, abundant content, a massive subscriber base and a vibrant advertising industry. What’s next? Can broadband or DTH provide a real alternative?
Panel Kunal Dasgupta, CEO, SET (India)
Vikram Kaushik, CEO, Space TV (India)
Jawahar Goel, Vice Chairman, Zee Network (India)
Rajat Jain, MD India, Walt Disney Television (India)
Amit Khanna, Chairman, Reliance Entertainment (India)

14:15 - Session 2: A Day In the Life of Your Pay TV Viewer
An enhanced snapshot of the Asia Pacific pay-TV audience, including an exclusive CASBAA survey of regional perceptions of our businesses.
Speaker: Steve Garton, Director, Media Research, Synovate
Panel Anthony Dobson, VP, Research & Strategic Planning, Discovery Networks Asia
Anand Rego, Director of Research, ESPN Star Sports
Annette Nazaroff, Consumer Insights Director, Asia-Pacific, Mindshare

15:00 - Session 3: Attracting Advertisers – Lessons from Latin America
In an ever--changing media world, how can pay-TV encourage advertising involvement by quantifying improved returns on investment? A discussion of initiatives from other regions and how they might be applied in Asia.
Speaker: Jorge Gutierrez, Research Director, Discovery Latin America (Invited)
Panel: Alexander Brown, President & CEO, CNBC Asia Pacific
Steve Marcopoto, President, Turner International Asia Pacific
Greg Hayes, SVP Ad Sales and Multi-Media, ESPN Star Sports

15:25 - In Conversation: Local Content Compels Clients
Clients and media buyers from across the region "tell it like it is" -- what works and what doesn’t. Localised content drives multi-channel development, but what key factors compel clients to buy air-time?
Panel: David Cunningham, President, Asia-Pacific, FedEx
Rachelle Berges, Global Media Director, Global Marketing, Motorola (Invited)

16:15 - Session 4: Don’t Shoot the Middleman –Defending the Agency
It's a relationship that has sometimes seemed troublesome. Are agencies going to remain gatekeepers between channels and advertisers? A look at how recent developments in the multi-channel world have affected the media-buying ecosystem, and a vigorous reaffirmation of the role of the agency.
Panel Dominique Ullman, Content Director, Broadmind Asia Pacific
Rob Sherlock, Regional Creative Director, FCB Asia Pacific
Toby Hayward (Invited)

17:00 - Session 5: Not Only, But Also...
Although TVCs will undoubtedly remain the standard for the pay-TV industry, multi-channel television can offer significantly more to advertisers than just ad sales. A look at some of the more creative solutions that channels have developed to take their client brands beyond the box.
Panel Marco Deutsch, Managing Director, Fashion TV (France)
Tony Watts, SVP, Celestial Movies (Invited)
Forrest Didier, MD, Nielsen Media Research Asia-Pacific

17:30 - Closing Remarks
Simon Twiston Davies, CEO, CASBAA

17:30 - CASBAA 2004 Pay TV Advertising Awards
Venue: Drama Theatre, Hong Kong Academy for Performing Arts

19:00 - HBO Asia Cocktail Party (by invitation only)

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08:00 - Breakfast Special: The Laws of Convergence
Venue: Grand Hyatt
The onset of converged services has left regional cable, satellite and broadband regulators bemused including those in Hong Kong, Taiwan, India and the Philippines. What should be the ground rules?
Host: Jeanette Chan, Partner, Paul, Weiss, Rifkind, Wharton & Garrison LLP

08:00 - Breakfast Special: Video Without Wires – Rights and Standards
Venue: Grand Hyatt
The market potential for wireless video content is attractive, but without industry standards or proper rights management, it will never take off. What must broadcasters make sure they’ve got right before they enter this market?
Host: Andrew Wajs, CTO, Irdeto Access

08:00 - Breakfast Special: Satellite - The Return Path
Venue: Grand Hyatt
Asia’s satellite industry is showing signs of recovering from over-capacity and slow demand for new services. Now, with broadcasters expanding distribution and interactive applications becoming reality, will business finally pick up?
Host: Jeremy Rose, Principal Consultant, Comsys (UK)

09:30 - Opening Remarks
Speaker: Marcel Fenez, Chairman, CASBAA;
Asia Pacific Leader, Entertainment & Media Practice, PricewaterhouseCoopers

09:35 - Keynote Address: Does the Asia Pacific Matter?
How do global advertisers view the Asia Pacific pay-TV industry from a worldwide perspective? How does market planning for Asia dovetail into larger corporate strategy?
Speaker: Beth Comstock, Chief Marketing Officer, Corporate VP, Marketing, General Electric (US)

10:00 - In Conversation: Disruptive Technology, Disruptive Trends
Disintermediating technology has a worrying result; disruptive audiences. A provocative view of emerging trends: what do they mean for the broadcasting business model?
Speaker: Saul Berman, Global Business Strategy Executive & Partner, IBM Business Consulting Services (US)
Marcel Fenez, Asia-Pacific Leader, Entertainment & Media Practice, PricewaterhouseCoopers

10:25 - Technology Keynote: Unplugging TV – Digital Technology Cuts the Cord
Digital video is changing television delivery and viewing, improving bottom lines, and getting more eyeballs more often. How will subscription and on-demand models change, including advertising and content licensing?
Speaker: Yaron Simler, President, Convergent Systems Division, Harmonic (US)

11:20 - Session 6: From Idea to Implementation
The technology is there, but is the market ready for new broadcast models? And even if consumers are keen, are all the participants playing the same game, and for the same stakes? What does it take to secure funding? A look at the challenges on the road from idea to implementation.
Speaker: Patrick Delany, Executive Director - Content, Product Development and Delivery, Foxtel Digital (Australia)
Panel Andy Miller, Snr. Director of Marketing, Asia Pacific, Juniper Networks
Paul Berriman, SVP for Strategy & Marketing Director, PCCW
Simon George, SVP, Music Choice (UK)
Tony Manton, SVP, Anytime TV
Cecilia Melin, Asia Investment Partners (Invited)

12:00 - Session 7: Why Not Wireless?
Not just more hype about 3-G, a serious look at video over wireless devices, and the content needs of wireless operators. In conjunction with the World GSM Association.
Panel Craig Ehrlich, Chairman, Global GSM Association (UK)
Mauro Montanaro, VP, Sales & Channel Management, Multimedia, APAC, Nokia
Mitch Lazar, VP Wireless and Emerging Technologies, Turner & AOL
Andrew Wajs, CTO, Irdeto Access (Netherlands)

12:45 - Keynote Luncheon: Digital Technology & the Analogue Hole
Venue: Grand Hyatt
Digital broadcast output plus digital consumer devices equals nearly perfect copies. Technology has helped put broadcasters at risk -- how can it also help protect our businesses?
Speaker: Bob Zitter, Executive Vice President & Chief Technical Officer, HBO Networks (US) Technology Session

14:15 - In Conversation: The Technology Premium
BSkyB is one of Europe’s most sophisticated digital platforms, but what features are essential to drive subscriber growth? What effect can advanced digital capabilities have on ARPU and consumer loyalty?
Speaker: James Soames, Sky Movies, BSkyB (UK)
James Ross, Bloomberg Television

14:40 - Session 8: Cable Dreams – 364 Days Later
Last year CASBAA-member Cable Operators told what kept them awake at night. Have the nightmares come true? Are regulators business-friendly? Are content partners providing choice? How is broadband affecting their business?
Panel Eugenio Lopez, III, President, SkyCable (Philippines)
Gregory Armstrong, EVP & COO, J-COM (Japan)
Faizal N Syed, Chairman, EMC (Taiwan)
C.W. Cheng, Director, Kabelvision (Indonesia)

16:00 - Session 9: DTH – Money From the Skies?
Malaysian DTH satellite operator Astro’s listing was a massive success. Lessons for other operators? What drives DTH take-up? What new services will come in 2005?
Panel: Sompan Charumalinda, CEO, UBC (Thailand)
Cesar Reyes, CEO, Dream (Philippines)
David Butorac, COO, Astro (Malaysia)
Romeo Lledo, COO, Indovision (Indonesia)

16:45 - Session 10: Fun & Gaming
Online gaming is drawing young people across Asia to MMORPGs - Massively Multi-player Online Role-Playing Games. How big is the trend? For broadcasters, does the trend present opportunities - or threats?
Panel Jon Niermann, President, Electronic Arts Asia
Timothy Chen, Shanda (PRC) (Invited)
Clint Laurent, MD, Asian Demographics (NZ)

17:30 - Closing Remarks
Simon Twiston Davies, CEO, CASBAA

19:00 - Discovery Networks Asia Cocktail Party

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08:00 - Breakfast Special – Korea On Demand
Venue: Grand Hyatt
Heralded around the world as a model of innovative technology adoption, Korea continues to break new ground in offering technology-based value-added services. Now, video-on-demand is coming, and despite concerns about over-regulation and under-financing, the Korean pay-TV industry is again in the global spotlight.

09:40 - Opening Remarks
Speaker: Marcel Fenez, Chairman, CASBAA; Asia Pacific Leader, Entertainment & Media Practice, PricewaterhouseCoopers

09:45 - Session 11: China Wireless Entertainment
China is the world’s biggest wireless market, and is beginning to explore developments in mobile entertainment. What are the opportunities, who are the players, and how are they making inroads into this cutting-edge market?
Host: Fritz Demopolous, Consultant (China)
Panel Joshua Maa, EVP Wireless Operations, TOM Online (China)
Rich Robinson, VP, Business Development, Linktone (China)
Nick Yang, President, KongZhong (China)
Chris Wu, GM, Xing Kong Wei Shi, STAR Group (China)

10:45 - Session 12: Entertaining China
Content is still king, so what's on offer? A review of the programming that’s drawing attention in the world’s biggest market. Has local production benefited from outside influences? How will China’s media continue to develop?
Panel Kit Szeto, CEO, RedMuse Productions (China) (Invited)

11:20 - Session 13: Digital China & A Future Perfect
Multiple digital platforms, improving channels, and rapid online growth are shaping a new broadcasting game in China. Where are the opportunities? What’s the business model? Who’s playing to win?
Panel Jeanne-Marie Gescher, CGA (China)
William Pfeiffer, CASBAA Board Member Responsible for China; CEO, Celestial Pictures
Sing Wang, CEO, Tom Group
Li Yifei, MTV China

12:10 - Keynote Address
China Speaks: CITV and CCTV go global
Li Jian, President, China International TV Corporation (CITV)

12:45 - Closing Remarks
Speaker: Marcel Fenez, Chairman, CASBAA;
Asia Pacific Leader, Entertainment & Media Practice, PricewaterhouseCoopers

13:00 - CITV Partner Luncheon

19:00 - CASBAA Ball 2004
Venue: Intercontinental Hotel, Kowloon

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