MEDIACAST, ECC e-CAST CREATE THE LARGEST SPRINGTIME

BROADBAND COMMUNICATIONS EVENT IN EUROPE

Audio introduction from Neil Cook

The information below and relating to exhibitorson linked pages has been provided by exhibition organisers Reed Exhibitions and the exhibiting companies themselves in March 2001 and is believed to be correct at the time of being uploaded, providing a useful guide to exhibitors at the event and their areas of operation. However, the statements and views presented are NOT those of advanced-television.com which has not undertaken verification of the accuracy or otherwise of this data.

Cable & Satellite MEDIACAST, ECC and e-CAST together create Europe's largest springtime event for the broadband market, occupying over 19,000 square meters (204,000 square feet) at ExCeL. Cable & Satellite MEDIACAST with its strength in wireless satellite and broadcast, and ECC's wireline focus on digital cable and telecoms together create the ultimate broadband event. e-CAST the new event for streaming media runs alongside both shows and gives an insight into streaming technologies and media over broadband platforms. All three shows take place from the 21-23 May 2001 at the ExCeL Exhibition & Conference Centre, London's brand new state-of-the-art exhibition venue. (www.mediacast.co.uk or www.ecc-convention.com).

The MEDIACASTand ECC events are designed specifically to enable broadcasters, service providers, content owners and network operators to select the optimal business model, the right mix of applications, and the appropriate supporting technology, to enable them to fully exploit convergence on any platform. At e-CAST streaming media technology will be showcased alongside broadband distribution systems. This will create the definitive forum exploring the commercial opportunities for rich media streamed to the home and business.

"The combination of the ECC and MEDIACAST shows reflect the larger forces shaping broadband communications," said Dawn Emms, Market Development Manager, Harmonic Inc. "As a solutions provider to the cable, satellite, wireless and telecom markets, we are excited to be participating in this event."

Neil Cook Exhibition Manager, "The event will be 30% bigger than it's ever been before, with over 300 exhibitors participating across ECC, MEDIACAST and e-CAST. There is a fresh new feeling to the event with a great new venue, a strategic conference programme, and a new focus on streaming media. There are a significant number of new exhibitors, with over 70 companies exhibiting who have never been seen before at ECC or MEDIACAST. The event has a more compelling offering than ever for the estimated 10,000 audience."

New this year is "The Convergence Summit", a major strategy conference, featuring over 30 senior executives who will share their expertise and knowledge of the opportunities facing companies operating in the broadband arena. Key strategic thinkers will analyse the effects of media convergence within the highly technical, fast moving telecoms/broadcasting markets and provide a vision of the business models that might successfully exploit the latest technical advances. Speakers include: Ben Andradi, President and COO for BT Openworld Jerry Roest Group MD for Internet & Strategy at NTL Yves Elsen Marketing and Commercial Director for SES/ASTRA Patrick Vittet-Philippe, Expert Adviser to the European Commission - DG Enterprise Melanie Leach, Director of Programming, TwoFourTV Garry Stephen, MD of DIVA Europe Alex Heath, CEO of VirginNet Bruce Lynn, UK Director of Network Solutions for Microsoft UK Rôgis Saint Girons, MD and Senior VP for Open TV Europe Philip Hooper, Head of Broadcast Networks for Madge.web

Visitors can also benefit from over 50 FREE on-floor seminars on the latest products and technology issues facing the industry, they take place throughout the 3-day event. The programme includes seminars on: broadband Interactive; broadband services via satellite: video streaming; creating new revenue streams for service providers, common interface - conditional access and beyond; interactive content; interoperability; publishing content across multiple platforms; and the home gateway.

For event information or tickets access the Internet on http://www.mediacast.co.uk/ or http://www.ecc-convention.com